 As always, my first step was to gather resources on what Jaclyn's current brand was and how she markets herself to her audience. Once I have this information, along with some inspiration of my own, I begin to sketch out preliminary ideas. |  Ideally this next step would be done in collaboration with the client or subject. We would discuss fonts, colors and overall style of the final product. |
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 Finally I would bring everything together into a final product. In this case it is just a single logo but with clients who want more variety I may put together a whole brand guide including logo variants, font usage guidance, HEX Codes and packaged files for use. |
Jaclyn Glenn //
YouTuber REBRAND Series
With the goal to expound my portfolio in more various aspects that may have real world impact, I am beginning a series where I will rebrand or simply create a brand identity for some of my favorite YouTubers!
This time I chose Jaclyn Glenn, an atheist commentator on YouTube who I have followed and admired for years!